The Book

If I Can Do It, So Can You

A plain-English guide to actually using AI in a small business. Written at seventy-two, after a stroke, in ten one-hour lessons.

I wrote down exactly what I do, in the order I do it, so that it can be followed by somebody who has never typed a word into one of these things. No code. No jargon. No hype. One hour a day for ten days, on your own real work.

What is in it

• Part One — Why you can do this. What the thing actually is, why it lies, and how to choose one tool and stop dithering.
• Part Two — The ten lessons. One hour each. Meeting it, asking properly, the job you keep putting off, reading a mountain of paper, catching it when it lies, what must never be typed in, doing the same job a hundred times, making it sound like you, paper and photographs, and teaching somebody else.
• A worked example — one real job, start to finish, including the lazy version that failed first.
• Part Three — When it goes wrong. The seven mistakes everybody makes, when it will not help you, and working with a memory that will not hold.
• Part Four — Turning it into money. Who actually pays for this, what to charge, and how to run your first session hour by hour.
• The pages to keep. The never-type list, the ban list, the session sheet and twenty requests worth keeping — all written to be pinned up by the machine.

Why I wrote it

I am seventy-two. I had a stroke in 2025 and it took most of my short-term memory. I cannot reliably recall what I read fifteen minutes ago.

In the year since, I have built four websites, published two books, set up an online shop that takes card payments and calculates New York sales tax correctly, and installed an enterprise security monitoring platform across five machines.

I did none of it from memory. I did all of it from written pages, one small step at a time, in the early hours when my head is clearest, stopping at midday whether the job was finished or not.

If I can do it, so can you. That is not encouragement. It is arithmetic.

How to get it

Every client gets a copy, free, the day we start. Teaching session, full day, done-for-you work, on-call — it does not matter which. You get the book.

It is also on Amazon in paperback and for Kindle, if you would rather just buy it and get on with it yourself. That is a perfectly good outcome and I would rather you did that than paid me for something you can do alone.